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Meet Your Coach

Danny Nichols

More than a coach, Danny is here for support, accountability, and mentorship along your transformation journey. Equipped with the knowledge, experience, and passion Danny is here for you.


Danny Nichols has had an extensive athletic career. When his goals for the NFL didn’t work out as planned, he began participating in a variety of different sports including bodybuilding, Olympic Weightlifting, Crossfit and even trying out for the WWE.

Danny is most notable as a GRID competition Champion and MVP and as a formidable CrossFit Games competitor coming in 18th in his bracket within the U.S. in 2018. Within the sport, Danny holds the record for the thruster at 325 pounds.

 Since discovering CrossFit he has been coaching athletes as well as general fitness clients. It’s been an incredible journey that’s brought Danny to Central Wisconsin, and he brings world-class training to clients here.


  • NASM
  • CrossFit
  • CrossFit Kids
  • CrossFit Olympic
  • Opex Level 1
  • USAW Level 1
  • Catalyst Athletics Olympic
  • CPR/AED/First AID

From The Gram

Check out the latest content from Danny Nichols Fitness on Instagram. Bringing you some daily motivation to free workout routines, you can find it all right here. 

LFG!!! I’m too ready!! #beastmode
Fall vibes!!

#fall #fitness #exercise #getoutside #running #hillsprints #fitnessmotivation #fitnessjourney

Try this Shoulder giant set for the ultimate pump!!
65 degree Arnold Press x15 no rest
Seated DB Lateral Raise x15 no rest
Cable rear Delt Fly x15 rest 90 sec x6 sets🔥🔥🔥🔥

#bouldershoulders #bodybuilding #fitness #fitnessmotivation #gym #weightlifting

Morning movement! More important than you know! Definitely sets the tone for the day.

Do you roll right out of bed and get to work or wake up and improve yourself?

#riseandgrind #wakeup #fitnessjourney #fitnesscoach #gains #youready

Throwback Thursday to me and my homie @marcusfilly and all my other good friends chillin at the #crossfitgames.
thank you @crossfit for creating so many memories!!

what is your favorite memory of the CrossFit games?

#cf #buffdudes #built #mancrush #fitness #fitnessmodel

Wake up and take care of you! The early morning is your time. Make it count!!!
#morningmotivation #morningroutine #gymmotivation #fitnessmotivation #fit #takecareofyourself

When your friend asks you to do a favor for him….you don’t ask any questions! You just fucking do it!!

#youaintneverhadafriendlikeme #letsgo #saturday #fun #wedding #bigboy #gymlife

#throwbackthursday to crushing everything with my #opexfitness homies!! Those were some days!! The weight use to be way lighter back then😂😂

#fitness #crossfit #crossfitgames #gymmotivation

Pretty quiet day at the gym! Actually ghost town…
#sundayfunday #gym #gymlife #gymmotivation #personaltrainer #onlinetraining #unstoppable

The look you give @exordium_fitness_ceo when he says no drinking this weekend mid set😂😂

#ifyouknowyouknow #soberweekend #maybenot #seeyoutuesday 💅🏼🤌🏼😜😜

The best move you’ve never done! Back is on fire!! #sundayfunday #backgains #gym #gymlife #gymmotivation #sobersunday ...

🤩🤩Proud is an understatement! My dad continues to crush it on his own! From never working out and knowing nothing about nutrition to losing 40# in 4 months at 66 years old!!!!

🤥🧐What’s your excuse???

🎉In congratulating my dad’s achievements I’m opening up 2 spots for my 1 on 1 online coaching this month!

🫣If you want to make changes fill out the google for I’m my link tree!

💪🏼Where would you like to be in 4 months???

Do you train your weaknesses? what is the area you feel you need to train the most? For me it’s chest.

#weakness #trainhard #fitness #fitnessjourney #fitnesscoach

Quad city!! Legs everyday!! How often do you hit legs?
#legday #quads #fitnessmotivation #fitnessjourney

Crushing it with my homie Dan! Do you prefer a workout partner or crushing it alone?

#workout #workoutmotivation #workoutpartner #gym #gymlife

📉 DOWN 40 POUNDS IN 9 MONTHS🌟 Breaking through the barriers of self-doubt and reaching new heights! 🌟 When my client first started with me, she faced a frustrating plateau—her progress seemed to have hit a roadblock. But we refused to settle for mediocrity. Through unwavering determination, unyielding dedication, and relentless hard work, we embarked on a transformative journey together. 💪✨ Today, I am beyond amazed to witness her incredible metamorphosis! 🦋 From strength gains that defy gravity to a newfound confidence radiating from within, she has blossomed into an unstoppable force. 🌸🔥 This powerful transformation is a testament to the remarkable potential that lies within each and every one of us. So, let this be a reminder to never underestimate your own strength and resilience. Embrace the challenges, embrace the journey, and watch yourself soar beyond your wildest dreams! 💫✨ #UnleashingThePowerWithin #BelieveAndAchieve #fitness #fitnessmotivation #transformation #weightloss #weightlossjourney ...

Are you locked in? How important is your fitness journey to you? If you need help crushing your goals, let me know. I’m taking it to the next level.

#gains #bodybuilding #biceps #fitness #fitnessjourney #onlinecoaching

Summer time! Summer time! Putting in the work to get what I want and deserve! And people are noticing!

Video magic: @exordium_fitness_ceo

#summergains #onlinetraining #results #earnednotgiven

Do you even TEMPO? Do you go for feel or weight? Sometimes it’s better to take it slow!
#shoulders #shoulderworkout #burn #tempo

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The Process

Danny Nichols Fitness wants to support individuals who lead a busy lifestyle yet still want to make their health a priority. With our selection of proven successful plans, knowledgeable coaches, and clear nutrition guides we arm you with the necessary tools to create your own transformation.

Proven Solutions

Working with Danny Nichols Fitness offers many different options to help you get the success that you are after. From one on one training to nutrition advice, we know what it takes to get results! 


Depending on your fitness goals, Danny has the experience to work with you one on one to reach your fitness goals and overcome obstacles in your previous efforts. Danny has coached high-level athletes to wheelchair-bound individuals. 


Utilizing our premium app, Danny will review your workouts, nutrition, and body metrics in order to further your progress. Bi-weekly check-ins allow you to bring the coach to you regardless of your location. 

Nutrition Advice

Through a three-day food recall, Danny helps you make simple adjustments to what you are already eating in order to smash your goals . 

Premium Tools

We provide the tools that you need to be successful along your fitness journey. Our custom app allows you to access workouts, track your progress, message your coach, and much more. 


Angela H.

Danny is hands down one of the best personal trainers in central Wisconsin! While it’s true, you do have to put in the work to get the results, I could not have done it without him! He has decades of experience, working with diverse clients, of all ages, from beginner to advanced fitness levels. He sits down with you one-on-one, and personalizes your own workout routine to your personal goals. He helps you work on your nutrition, because believe it or not, that is a HUGE part of getting your results. Danny is enthusiastic, personable, energetic, helpful, passionate, and every other trait you might look for in a personal trainer. I recommend Danny Nichols 110% to anyone and everyone who is ready to stop holding themselves back, work hard, and chase after the results that they have always dreamt of.

Grace L.

I had just moved to Wausau in October 2019 and with a change in location, I also wanted a change in my health. I was connected to Danny through my local gym and quickly found his training style was adaptive to my personality and training goals, but also was able to push me past my own expectations of what I could really do. I have never been an athlete, but Danny made me feel like one. The drive and passion he puts into his work mirror his client’s results, mine included. I was able to lose 10 pounds of fat while gaining crazy muscle and losing inches all around in only 14 weeks. All I had to do was show up, work hard, and be thoughtful of my daily intake- and Danny planned the rest. Do what he says and you WILL see results.


I’ve been working with Danny doing online coaching for the last 14 months. I met Danny in 2019 through a local gym and had great success. Shortly after he moved out of the state, the pandemic began and the weight packed on. I tried working with two other coaches before reaching out again to Danny. After just a few weeks I was already noticing major changes. Bodyweight dropping, fat loss happening, and huge muscle gains. I lost close to 30 pounds overall and down over 12% body fat. It was through his online programming combined with excellent nutrition guidance that paved the way for mg success!

Kenny. K


Before starting with Danny, I was training on my own for about a year, but I was not getting the results that I wanted. I was not happy with my appearance, and I wanted to lose body fat and increase my strength and muscle mass. I began working with Danny last December, and he helped me create a consistent approach to nutrition that took what I was already eating and slightly altered it to be conducive to my goals. He also created a personalized training plan for me and helped improve my form on different weightlifting movements. Since then, I have lost over 55 pounds, added over 100 pounds to my squat, gained muscle and strength, and most importantly, gained confidence and love for my body! Danny has helped me realize that I am capable of more than I thought was possible, and he pushes me to be the best that I can be every single training session.



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“My greatest measure of success isn’t in myself. It is in the results that I can help others achieve.”

– Danny 

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