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Meet Your Coach

Danny Nichols

More than a coach, Danny is here for support, accountability, and mentorship along your transformation journey. Equipped with the knowledge, experience, and passion Danny is here for you.


Danny Nichols has had an extensive athletic career. When his goals for the NFL didn’t work out as planned, he began participating in a variety of different sports including bodybuilding, Olympic Weightlifting, Crossfit and even trying out for the WWE.

Danny is most notable as a GRID competition Champion and MVP and as a formidable CrossFit Games competitor coming in 18th in his bracket within the U.S. in 2018. Within the sport, Danny holds the record for the thruster at 325 pounds.

 Since discovering CrossFit he has been coaching athletes as well as general fitness clients. It’s been an incredible journey that’s brought Danny to Central Wisconsin, and he brings world-class training to clients here.


  • NASM
  • CrossFit
  • CrossFit Kids
  • CrossFit Olympic
  • Opex Level 1
  • USAW Level 1
  • Catalyst Athletics Olympic
  • CPR/AED/First AID

From The Gram

Check out the latest content from Danny Nichols Fitness on Instagram. Bringing you some daily motivation to free workout routines, you can find it all right here. 

Long read but worth it!
8 weeks ago my dad called me and told me he went to the doctor and he needed to lose weight. I told him that if he wanted my help he would have to come from AZ to WI for 6 weeks and I would help him. Today my dad finished his 6 weeks here in Wisconsin. My dad has never worked out or eaten healthy before. He came here and crushed it. He lost 20# and 4.3% BF. That being said he had fun on the weekends and made changes he felt he could continue when he got back home! He did not do crazy workouts or starve himself. He ate more, Drank less and only walked(no weights) for the first 2 weeks!! I did not set unreasonable guidelines or have unreasonable expectations. To say I am proud of him would be an understatement. To give my dad the opportunity to feel better, look better and improve his quality of life means everything to me!! Who means everything to you that needs to hear this or see this? Whose life do you want to change today? #fitnessmotivation #proudkid #yourchoice

I Just want to say how proud I am of my sister @mrs_lopez_143.637 she is down 75# in a year. When Kira started my online program she had never worked out before and didn’t know anything about nutrition. I had asked her several times if she was interested and she’d turned them down. Finally she was ready and we got started. With my guidance and her consistency and determination she has absolutely crushed it! It is possible for almost any to be successful and create a healthy lifestyle if you put your mind to it. Kira, I’m so excited to see you continue to crush it! Love you! ...

3 Quick Tips for the Bulgarian split squat🔥

1. Set up is everything! The height of the bench matters and so does the distance away!💥

2. Body position - maintain a vertical shin, hinge at hips for glutes activation. Weight on front and heel and do not lock out at the top of the movement. 🫡

3. Feel it! Everyone is different. You may need to make minor adjustments to feel it in the glutes! 💪🏼

🥳Share this if it helps!

DM “Booty gains” to set up a free coaching consultation if you want Booty like mine✅

#bulgariansplitsquats #bootybuilding #onlinecoaching #fitness #gymnast

Excited to announce @caliberfitnesscoach and I are teaming up to help people reach their Fitness goals! I haven’t been this excited in a while. We are so excited that we are starting by giving away 6 months of online coaching x2. We want to help you, your family and your friends crush their fitness goals!
Tag everyone who is ready for this!!!
Winners picked may 1st🎉

🔥🔥clink link in bio for you chance to crush it for 6 months!!

Work Harder. #gym #fitness #motivation ...

I just want to do a shout out to one of my best buddies @marcusfilly for a little #throwbackthursday Man we’ve come so far!! Love you buddy!! Is that 245 max clean with the towel in the belt😂💅🏼! First comp together? Max wtd pullups? And our first bath together at the #crossfitgames #bestfriends #bubblebath #doubletrouble #crossfit #bodybuilding ...

Congratulations to my client and friend Cassie for absolutely crushing it!!💪🏼

I began coaching Cassie in person in AZ in 2019. After I moved back to WI, we lost touch and she began working with other trainers. After not getting the results she wanted to with them, she reached back out to me and we began training online.

These photos are 18 months apart, and throughout those 18 months it wasn’t always smooth sailing. We overcame some significant obstacles, including some mental ones, but Cassie came out on the other side stronger and more disciplined than ever. Now people approach her and ask for fitness advice while she’s out and about.

Cassie has four kids, is a busy professional, and is still reaching all of her fitness goals.
🔥🔥Are you ready to make it happen?
🎉🎉Online coaching application in bio💅🏼
#tranformationtuesday #fitnessmotivation #fitnessjourney #gymmotivation #gymgirl #personaltrainer #onlinecoaching

All the days are for arms!!! #arms #biceps #gains #fitness #fitnesscoach ...

Congratulations to my brother-in-law for losing 40 pounds in the last 8 months doing my online program!! He went from never going to the gym to working out and loving it. Keep crushing it!!

🔥If you want results like these, fill out the form in my bio to set up a 10 min call

How do YOU define success in the gym? Comment below⬇️⬇️

Mental Health (what you can’t see)🧠

What you see in the mirror🪞

What you see on the scale💪🏼

What you see on the bar🏋🏼

We are our own hardest critics, and sometimes we need to stop and take a minute to smell the roses🗣️

How much weight can you do!! Bring it!!
Tag your workout partner!!

#gym #gymmotivation #bench #deadlift #competition #bodybuilding

There’s no denyin what I’m supplyin!!!

#fitness #fitnessmotivation #trainer #arms #coach #gametime #gains

#throwbackthursday to when I use to bring the heat to the streets! 395lbs

#lifting #motivation #weightlifting #tbt #fitness #trainer

🔥When the quads are pumping you better stay thumping!!! 💪🏼 ...

Do you even dead stop?? ...

#tbt just young pup that thought he was way too cool for school!!

#throwbackthursday #football #fitlife #college #littlepony

Tempo for the win! Popcorn poppin!!

#gunshow #gymmotivation #biceps #hotboysummer

Weekend vibes!!

#weekendvibes #weekend #dance #tinydancer #fitboy

The Process

Danny Nichols Fitness wants to support individuals who lead a busy lifestyle yet still want to make their health a priority. With our selection of proven successful plans, knowledgeable coaches, and clear nutrition guides we arm you with the necessary tools to create your own transformation.

Proven Solutions

Working with Danny Nichols Fitness offers many different options to help you get the success that you are after. From one on one training to nutrition advice, we know what it takes to get results! 


Depending on your fitness goals, Danny has the experience to work with you one on one to reach your fitness goals and overcome obstacles in your previous efforts. Danny has coached high-level athletes to wheelchair-bound individuals. 


Utilizing our premium app, Danny will review your workouts, nutrition, and body metrics in order to further your progress. Bi-weekly check-ins allow you to bring the coach to you regardless of your location. 

Nutrition Advice

Through a three-day food recall, Danny helps you make simple adjustments to what you are already eating in order to smash your goals . 

Premium Tools

We provide the tools that you need to be successful along your fitness journey. Our custom app allows you to access workouts, track your progress, message your coach, and much more. 


Angela H.

Danny is hands down one of the best personal trainers in central Wisconsin! While it’s true, you do have to put in the work to get the results, I could not have done it without him! He has decades of experience, working with diverse clients, of all ages, from beginner to advanced fitness levels. He sits down with you one-on-one, and personalizes your own workout routine to your personal goals. He helps you work on your nutrition, because believe it or not, that is a HUGE part of getting your results. Danny is enthusiastic, personable, energetic, helpful, passionate, and every other trait you might look for in a personal trainer. I recommend Danny Nichols 110% to anyone and everyone who is ready to stop holding themselves back, work hard, and chase after the results that they have always dreamt of.

Grace L.

I had just moved to Wausau in October 2019 and with a change in location, I also wanted a change in my health. I was connected to Danny through my local gym and quickly found his training style was adaptive to my personality and training goals, but also was able to push me past my own expectations of what I could really do. I have never been an athlete, but Danny made me feel like one. The drive and passion he puts into his work mirror his client’s results, mine included. I was able to lose 10 pounds of fat while gaining crazy muscle and losing inches all around in only 14 weeks. All I had to do was show up, work hard, and be thoughtful of my daily intake- and Danny planned the rest. Do what he says and you WILL see results.


I’ve been working with Danny doing online coaching for the last 14 months. I met Danny in 2019 through a local gym and had great success. Shortly after he moved out of the state, the pandemic began and the weight packed on. I tried working with two other coaches before reaching out again to Danny. After just a few weeks I was already noticing major changes. Bodyweight dropping, fat loss happening, and huge muscle gains. I lost close to 30 pounds overall and down over 12% body fat. It was through his online programming combined with excellent nutrition guidance that paved the way for mg success!

Kenny. K


Before starting with Danny, I was training on my own for about a year, but I was not getting the results that I wanted. I was not happy with my appearance, and I wanted to lose body fat and increase my strength and muscle mass. I began working with Danny last December, and he helped me create a consistent approach to nutrition that took what I was already eating and slightly altered it to be conducive to my goals. He also created a personalized training plan for me and helped improve my form on different weightlifting movements. Since then, I have lost over 55 pounds, added over 100 pounds to my squat, gained muscle and strength, and most importantly, gained confidence and love for my body! Danny has helped me realize that I am capable of more than I thought was possible, and he pushes me to be the best that I can be every single training session.



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“My greatest measure of success isn’t in myself. It is in the results that I can help others achieve.”

– Danny 

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